MWCD Recognized for Marketing Excellence

October 19, 2021

Muskingum Watershed Conservancy District (MWCD) recently received recognition for achievement in marketing and advertising at the Ohio Travel Association’s RUBY Awards presentation, held Oct. 7 at Cherry Valley Hotel in Newark, Ohio. MWCD received awards for Annual Report, Radio Advertisement, and Television Advertisement. Accepting the award was Adria Bergeron, Director of Marketing and Communications.

The Ohio Travel Association’s RUBY Awards recognize excellence in Ohio’s hospitality and tourism industry for efforts in advertising, marketing, and public relations. In this year’s competition, the Recognizing Uncommon Brilliance (RUBY) Awards had 177 entries in 17 categories. The awards, sponsored by Ohio Magazine, were presented during the Ohio Conference on Tourism, the state’s largest conference for tourism industry professionals. 

Nine marketing professionals representing academia, consulting firms and ad agencies judged each entry on the basis of concept, results and creativity.

“The competition this year was fierce,” said Melinda Huntley, Ohio Travel Association executive director. “Despite the hardships created by the pandemic, these professionals produced some amazing campaigns and projects that resulted in increased sales for businesses in their communities.” 

“I am so proud to bring home these awards from the Ohio Conference on Tourism,” said Adria Bergeron. “This conference draws entries from tourist attractions across the state of Ohio, so competition is tough and to be recognized is an honor. We have some wonderful attractions in our State, and I am proud to represent the MWCD.”

The Ohio Travel Association is a nonprofit trade association representing travel and tourism-related businesses throughout the state. For more information on OTA, visit www.ohiotravel.org.

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